I spent hours searching for the perfect paint colors before we moved into our first house. My dream was to spend the first day with my husband, eating Chinese food on the floor and painting the walls we built. I knew the colors we selected would be the foundation for every other item we would put in our home.
It was such an important decision; I still remember the names of the paint we selected three years later: Sea Salt, Repose Gray and Dovetail.
As the founder of Vishion, a mobile app that allows shoppers to search by color for decor, I look at those paint colors differently now. Especially when I think about the number of times I struggled to find curtains, rugs and throw pillows to match my color scheme.
That is why I am extremely excited to announce The Sherwin-Williams Company will be partnering with Vishion during our beta release to help shoppers find paint and matching decor this fall.
Matching Decor & Paint
Have you noticed how challenging it is to find decor that matches paint? The human eye can see 10,000,000 colors, but retailers typically have 16 color categories to choose from when searching online.
Vishion gives users 3,600 color options to navigate the colorful wilderness, offering matching furniture, wallpaper and decor. Now you can also use Sherwin-Williams 1,600 paint colors to find exactly what you seek.
Don’t waste time scrolling through websites, questioning if you remember the exact color because all the light blues start to blend together after 30 seconds. In the past, it would take hours to find a patterned pillow that contains a color even close to Sea Salt SW 6204. With Vishion, you can find pillows instantly.
Another cool feature: Vishion can use your color palette to Complete the Look. Tell us your favorite color combination and we can show you multiple complementary products to create your dream room. Whether you want to find something specific or need inspiration, Vishion uses color to point you in the right direction.
My struggle, your solution
All I wanted was a nightstand in a specific shade of green. Two weeks later, after searching the internet for what seemed like an eternity, I gave up. I couldn’t believe it was so challenging to find something even somewhat close to the nightstand I was envisioning. This struggle, along with other color-related hurdles I’ve faced in the past, inspired me to create Vishion.
Even experts, who deal with decor, fabric and paint on a daily basis, face the same issues. Over 68 percent of the interior designers on our waitlist say it takes a least an hour to search for a product by a specific color.
Matching difficulties tend to lead us away from purchases as well. Around 55 percent of the shoppers we surveyed said they abandoned a purchase because they weren’t sure they would be able to find an item that matched.
We are working with retailers and strategic partners to gain the most accurate color data about each product to ensure the best results. Instead of relying on the product image, which can be inaccurate because of editing or lighting, we are using proprietary color identification technology to catalog more precise identifiers.
Accuracy is especially important when you consider 46 percent of shoppers we surveyed returned an item due to color misrepresentation.
Be the first
Sherwin-Williams paint was the foundation of my home design. Now they are at the forefront of innovation by joining Vishion at our earliest stage. We’re excited to invite interior designers to preview the Vishion application before it’s launch in 2019. Periodically we’ll let waitlisters jump the line and try Vishion prior to launch, so get on the list today.
For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,200 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.
Vishion is an early-stage startup located in Charlotte, North Carolina. The Vishion mobile app allows shoppers to search for decor by a specific color. Our color focus enables us to suggest matching products for users seeking inspiration.