Boutiques tend to be on the pricier side — as they should be to an extent. Pieces that cannot be found in the stores of a mall are scattered amongst one-of-a-kind shops, creating a special bond between customers and retailers. Each location comes with a story attached, what inspired the owners to take the leap of faith in starting a business.
Mention Vishion20 or Vishionary when you call, stop in, or email Firefly and receive 20% off of your purchase!
Below is Vishion’s inside look into Firefly Boutique.
Taylor: “Firefly is a family owned business by myself, my mom, and my dad. We all are from up in the tri-state area and have been in Charlotte for about 18 years. We all come from a business background (sales, marketing, customer service, inventory) so wanted to open our own business and provide something unique to the operation. Currently we all work full time outside of the store. My mom teaches in the morning and works at the store most afternoons. I work as a Recruiter during the week, help out on the weekends, and do all the social media for the most part. My dad works in sales and helps bring that expertise to our purchasing and is our part time handyman, so it is truly a team effort.”
Why did you want to open Firefly Boutique?
What makes your store special?
Is there a theme to your store? (AKA — is there a certain style you cater to?)
What’s your favorite thing in your store right now?
Taylor: “Being a small business we love to support other small businesses, so my personal favorites are the items we feature from local businesses. I absolutely love candles and we have two locally made candle lines, Farmer and Belle (FAB) and Charlotte Candle Co., which are fantastic. Not only do they smell good but they last a long time and there is a wide variety of scents. Also, our jewelry selection is very unique and includes a local jewelry company, Neon Love Story. Kendle’s handemade jewelry is so different and no piece is the same, really and our customers absolutely love the fact that they can come in and complete the outfit that they buy with all the jewelry options. Outside of that I am more of a fall kind of girl (I love those fuzzy sweaters) personally, but I love the bright colored pieces of the spring season!”