Color of the Week in Fashion: Periwinkle Purple

We are working with Color Solutions International to highlight trending colors designers are using to guide the next fashion trends. Vishion’s color of the week is Periwinkle Purple. The purple mixed with its grey undertones make it both light and bright enough to pair with multiple colors this summer. Professionals use CW0402016 to identify and communicate this color selection to their partners.

I used the Vishion application to find clothing in this shade, as well as the different looks that can be created from this dynamic color.

Vishion Fashion Finds

The Vishion Prototype produced so many results that showed the range of clothing offered in this shade. And if you’re like me, then you like to have an outfit for every occasion (possibly in every color). So I’ve put the Prototype’s results into categories to ensure you have the option of the perfect outfit for wherever you’re headed this summer.


Picture this: You’re at a beautiful café on a Sunday morning. You’re seated outside on the terrace in just enough sunlight that it warms your skin without being too hot. You’re drinking in the sunshine, eating croissants, and sipping mimosas. Now picture the outfit you’re wearing. You’d want something light and airy to match the brunch mood. This purple is the perfect shade for a brunch dress. All of the dresses below are beautiful, flowy, and flowery enough to make your brunch with the girls a perfect meal.


This shade of purple is great for a casual look. A periwinkle purple top can be paired with just about any bottom: jeans, skirts, shorts, whatever your heart desires. My favorite would be the purple off the shoulder top with white jeans and cognac-colored wedges.

Night Out

I love going out on summer nights. The weather is perfect to wear all of the fun beautiful shorter dresses I couldn’t wear in the winter. I chose 4 dresses that are all completely periwinkle purple for a reason. When a dress is all one color it’s so much easier to match accessories with it and the last thing you want to worry about before your fun night on the time is whether your outfit matches. This purple is also great because it’s a beautiful shade without being overpowering like a brighter purple like fuchsia would be.


I decided to include the beautiful dresses you can only wear on special occasions: award nights, high class benefits and charity events, or maybe you just want to get a little more dressed up than usual.

Let us know your favorite periwinkle purple pieces in the comments section!

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