Elsa Fine Giveaway


Two shops under one roof

If you need a one stop shop for fashion and all your custom unique furniture you’ll find it at TUFT and Elsa Fine. Think reupholstered vintage furniture, local art, furniture showroom along with boho and vintage fashion located right on Central Ave, in Charlotte, NC. 

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What is Elsa Fine?

Elsa Fine started as an idea in 2014. Named after Jordan’s grandmother, Elsa, the idea came from a lifetime of shopping addictions, perseverance, and a passion to make her love for all things clothing into her career. Knowing that she would work for herself one day, she thought 2015 was a better time than ever. With a little bit of money in one hand and a little bit of knowledge in the other, she started on this adventure and and hasn’t looked back. Based out of Charlotte, NC, the company now calls the Plaza Midwood Neighborhood home, where the plethora of small businesses supports Jordan’s idea that small is always better.

What is TUFT?

TUFT stands for Today’s Unique Furniture Trends.  Its the manifestation of my out of the box approach to design.  I want people to fall in love with vintage items as I have, I want people to not fear pattern and color and most importantly I want people to curate a home that reflects them in the unique way they are!  Thats exactly what you will get when you come to TUFT.

What is unique about Elsa Fine?

Over the past two years, Elsa Fine has been serving Charlotte’s fashion girls with affordable clothing, accessories, gifts, and jewelry. We serve up good vibes, bold prints, and fun times at our storefront in Plaza Midwood, alongside TUFT. Call ahead for a glass of rosé waiting for you upon arrival, or stop by after a long day at work for that much needed retail therapy. We’ll happily stay open late to accommodate your needs. Elsa Fine is all about the experience, so plan to walk in a customer and leave a friend.

What is unique about TUFT?

I offer full design services, custom furniture redesigns, art from local artists, local craft makers and of course unique amazing furniture here in the showroom! Come find the right piece for your home or have me redo something you already have!

How did Elsa Fine and TUFT come together?

We joined together just under a year ago after Danielle became a mother. The stars aligned for the both of us and it was a perfect fit for us to get the two shops together under one roof.  The shops work well together and so do we! We get to split our time in the shop half, leaving room for other creative outlets.

They compliment each other.

I tried on a few items from Elsa and Fine while looking around and getting cozy on some of TUFT furniture. Take a look and see what you need to head in or shop online for!

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Elsa Fine Pom-away Embroidered dress $44 | Boho pillow line up Speckled + Chartreuse set set $125
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Hey Sailor Tee $26 | Blue velvet stool set $550
Brick House Mini Dress $42 | Local Art Ranging from $10-$100
Broken Hearts Club Sundress $42


We’re hosting a $50 gift card giveaway to Elsa Fine. Head over to our Instagram page to enter!

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